The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level
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CEO Tools. Fundraising When Money Is Tight. Mal Warwick. The China Factor. Amy Karam. The Annual Campaign. Erik J. Business Environment. Jump-Starting the Stalled Fundraising Campaign. Lean Startups for Social Change. Michel Gelobter. Mission Impact. Robert M. Sheehan Jr. Tom Reilly. Sara Wason. Jennifer J. Fundraising Essentials e-book Set. Stanley Weinstein. Careers in Marketing. Leslie Stair. Rightsizing Your Business. Bill Welter. Engaging Government Employees. Robert Lavigna.
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Marketers, Tear Down These Walls! Michael Solomon. William Kane. How to write a great review. The review must be at least 50 characters long. The title should be at least 4 characters long. Your display name should be at least 2 characters long. At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer's personal information.
You submitted the following rating and review. We'll publish them on our site once we've reviewed them. Continue shopping. Item s unavailable for purchase. Please review your cart. You can remove the unavailable item s now or we'll automatically remove it at Checkout. Remove FREE. Unavailable for purchase. Continue shopping Checkout Continue shopping. Chi ama i libri sceglie Kobo e inMondadori. Though each company outlines their own eligibility guidelines, the process for claiming matching gifts is always the same:.
The most common breakdown in this process occurs at the second step. Unfortunately, a nonprofit can not request a matching gift, the original donor has to do it. Because the donor must do it, making sure that every donor knows about the matching gifts should be a number one priority for every nonprofit and educational institution.
This platform almost entirely removes the need for a matching gifts agent within an organization at all. By presenting the figures of your matching gifts in plain figures as well as on an illustrated graph, it is easy to see where and how your matching gift efforts can be enhanced. Plus, you can use the same embed code to place the search tool on your confirmation page as well as any other pages where you may want to incorporate matching gifts.
Donor employer information is immediately captured through two avenues: self-identification donor entering their employer in the designated field and email domain screening. Whenever a donor donates using their corporate email address, that information is stored along with the rest of their information in MatchPro.
From there, a donor is automatically sorted into one of the highly customized email streams setup within MatchPro. These emails are triggered based on donor eligibility and can be set for any amount of time after their donation is made. For example, a match-eligible donor will automatically receive an email from the organization they donated to one hour after donating.
This email will encourage them to submit their match request forms, with their company-specific forms linked directly. Then it will encourage the donor to report the submission of their matching gift request. This allows the nonprofit to stay on top of their match-eligible donations and the submitted match requests without lifting a finger. With MatchPro, your organization no longer needs to dedicate time to collecting employment information, sorting through donors searching for match-eligibility, or following up with match-eligible donors.
All of that is taken care of instantly and automatically the moment a donation is made. To learn more about MatchPro, check out a demo! Double the Donation has put together a step-by-step guide complete with pictures! If you need help creating the Double the Donation element, which will be incorporated onto your page, check out this full technical integration guide. Place this field where you want the streamlined search to appear on your form. We recommend including it somewhere in the billing section. Note: For step-by-step instructions on setting up your reusable page, check out our full technical integration guide.
Step 5: Save the page and preview it. Make sure that the plugin appears on your form. If it does not, contact support at support doublethedonation. Obviously, the first implementation option is for your organization to follow the steps outlined above and in our full integration guide and integrate MatchPro into your Luminate pages on your own. However, for those of us who are not so tech savvy, there is another way.
At Double the Donation, we work with several technical consultants who are specifically trained in all things Luminate. You can leave it to the experts to get Double the Donation up and running as you sit back and watch the matching gifts roll in. To learn more about Matchpro and how it can revolutionize your matching gift revenue, check out this demo!
The average nonprofit can expect to receive about half — or even more — of its fundraising revenue in the fourth quarter. In fact, we put together this guide and a few simple worksheets to help you knock out the basic components in just a couple of hours. A plan is only as good as its goals. That means you should look to accomplish something feasible, concrete, and measurable with your year-end giving plan. Start by considering these questions:. For something more concrete, try filling out this sentence:. How long do you plan to run your year-end giving campaign? On one hand, your end-date should almost unanimously be at least January 1.
You can even extend the deadline for those patrons participating in corporate matching gifts programs that usually implement a grace period. Stories create social bonding experiences, which cause your brain to release oxytocin, a chemical partly responsible for creating lasting memories and strong emotions. What are some of the stories that have popped up out of your organization over the last year? There are endless ways to tell that story.
However you do it, there will be multiple ways to let donors know about that story. Which brings us to…. Who are they? What are their goals for your organization? What interests them the most? Get to the nitty-gritty, and you can even be a little imaginative. Is your typical donor a tennis enthusiast who checks her email between sets? Whatever their thing may be, use those insights to carefully craft and deliver your message. Also, try to create at least three donor personas. Your organization may have subsets of typical donors interested in different aspects of your organization. Make a list of all your communications channels.
That might include social media, email, your website, direct mail, or more.
This is where your donor personas come in handy. Review these channels and see where each persona may spend most of their media time, and what channels are best received. Try using the worksheet below to help you identify your donor personas. No two communications tactics will have the exact same KPIs. Rather, KPIs are measurements of end-goals you want your donors to take when interacting with that medium.
Go back to your goals and objectives and map them out next to your communications plan. Then, take each component of that plan and define your KPIs. Try to go beyond standard vanity metrics like email open rates or page views. Get specific. Use the handy-dandy worksheet below to map out your objectives, strategies, and KPIs to keep track of your year-end giving plan.
The Nonprofit Fundraising Solution
Now comes the part that many love to loathe: budgeting and timekeeping. That may include determining costs for:. The most important part here is determining your return on investment, or ROI. Ideally, your budget should be somewhere in between a rough estimate and hyper-precise. On the other hand, too rough of an estimate means your budget has too much room for margin of error. A couple of things to keep in mind:. You will also want to share your calendar with your team so everyone stays on the same page.
Google Calendars are a great way to go. We also use HootSuite to map out and schedule our social media posts. But: did it work? Go back to those KPIs you created at the beginning of your planning phase and see how well they stacked up. A good donor management and event management system will help you readily look up your transactions, and determine which avenues through which they came. You can also run a post-mortem meeting with your team so everyone has the chance to review and make suggestions for next year. This piece comes highly recommended, because it brings the team together and serves double-duty as the official end of a project.
Whatever you decide to do, pat yourself on the back. Get excited for the upcoming year, because you have another months before you do it all over again!
Get To The Next Level – Tony Martignetti Nonprofit Radio | Tony Martignetti Nonprofit Radio
Fundly is used by nonprofits to revolutionize the way they serve their communities. This integration allows Fundly CRM users to fully automate the matching gift process, exponentially increasing their matching gift revenue while reducing time spent on collecting matching gifts. With this integration, Fundly users can turn on this functionality directly through their Fundly CRM account. The biggest hindrance to matching gifts is lack of donor awareness.
With MatchPro, Fundly CRM users are able to automatically identify match-eligible donors through email domain capture as well as self-identification directly on their donation forms.
Double the Donation has the most extensive database of existing matching gift programs, including more than 20, companies, subsidiaries, and spelling variations. Use of this database affords organizations the opportunity to follow through on every possible corporate matching gift donation. Match-eligible donors are presented with simple, streamlined information about the matching gift program that they qualify for.
They are also presented with direct links to the appropriate online forms or downloadable PDFs required to submit their matching gift requests. Managing your association, members, or camp population can seem scary. How is your team supposed to keep up with the information and needs of thousands of people? Fonteva is a flexible and easy-to-use group management tool for mid-size to large groups. It can easily manage groups of any size like trade associations, professional societies, and more! All Fonteva products are powered by Salesforce and come with full customer support so that your association can thrive.
Some of the features that make Fonteva our top choice for associations are:. With these features, your Fonteva software can grow as your organization does. For an association that needs an intuitive and simple yet intelligent group management software, Fonteva is the right choice. This group management software from Salsa Labs is built specifically for nonprofits. The donor profiles are easily customizable and allow for information like relationships, interests, demographics, and social media accounts, so that a nonprofit has a degree view of their donors. These options allow a nonprofit to strategically target their donors and discover actionable trends, in order to maximize their fundraising capabilities and increase engagement with their community.
CommunityPass is a group management tool that provides solutions for aquatic centers and pools, sports leagues and teams, adult education, and more for community centers through their cloud-based software. This group management tool is great for getting everything done: it includes features for communicating with members through text and email, creating class schedules and online sign-up forms, and creating and issuing key cards, member ID cards, and guest passes. A community center can plan their season of classes, customize its registration forms, plan and implement their pricing structure, and accept payment all online through CommunityPass.
CommunityPass has a lot of great features for running a successful community center, but some of our favorite group management features are:. For a community center ready to streamline their group management strategy and combine all their administrative needs into one program, CommunityPass is the perfect software. Officers can customize their dashboard based on the data that they need to see, and the OmegaFi team and the officers work together to build a reporting process that works for their specific organization. OmegaFi offers Greek organizations all the tools they need to successfully manage their members as well as maintain relationships with graduated brothers and sisters.
CircuiTree , created by people who know and love summer camps, is an all-in-one cloud-based group management software designed specifically to make running a summer camp easier. This software manages everything from housing requests and food allergies to medical records and emergency contact information, all in one easy-to-understand database. Parents will be thrilled to sign up multiple children, register allergies and medication conditions, and choose camp activities all from their own computers at home.
Some of the best features for group management include :. With all these features and more, your camp staff will be able to spend less time filing forms and more time making sure your campers have an excellent time. If your team wants to spend less time tracking data and filing forms and more time having fun with campers and teaching them valuable skills, consider investing in CircuiTree for all your camp-running needs. Built with museums and other similar nonprofits in mind, Doubleknot is built for maintaining member relationships.
Their product is constantly being updated with requests and feedback from clients, which makes it a valuable investment for the future of your nonprofit. With these features, your museum can ensure that your members remain members and that you continue striving towards your goals.
Nonprofit Organizations: Selected full-text books and articles
Morweb is the child of two companies: Morad Media Inc. In addition to providing beautiful, functional, and mobile-responsive websites to online communities , Morweb offers the following group management features:. Your online community can handle its group membership needs, all from your own website. Online communities looking for a lightweight group management system with real-world fundraising and event functionalities will be thrilled to use Morweb. Church Community Builder is a fully functional group management and event planning tool for faith-based organizations.
With their cloud-based, Software as a Service group management tool, your church can make sure that all of your members are engaged and included. Their software, which is accessible from anywhere with internet access as well as through their app, allows church ministries to build profiles for anyone from first-time visitors to long-term members and volunteers. Help your church family work better together, increase engagement with everyone from dedicated volunteers to new visitors, and encourage church growth by investing in Church Community Builder for your ministry.
Alumni Channel is a dual-use database and website creation software that allows your organization to keep track of your alumni while also providing a beautiful and functional place online to communicate, network, and learn. This software allows your alumni and your team to access the website from anywhere with an Internet connection, even from smartphones and tablets. You can invite alumni to events, post news updates, send out email blasts, and ask for donations all from the same place.
Alumni Channel makes it easy to manage your alumni community and improve your university fundraising strategy by providing you with the tools to keep them engaged visit after visit to your website. Some of those engaging features are:. As more and more nonprofits are focusing their fundraising efforts towards online campaigns, the versatility and functionality of donation buttons has grown. Use the navigation tool below to make finding what you need even easier.
This donation tool is shareable on many social media platforms, is mobile-optimized, and allows you to keep supporters updated easily. We love that with Fundly, you can add personalized messages, photos, and videos to your crowdfunding page. You can even update your friends with a blog-like style of posting, which you can do from anywhere with the free Fundly app! Double the Donation offers two options: one is a widget included directly on your website or donation page, and the other is a webpage hosted by Double the Donation, branded to your website, that offers the same information.
The database is frequently and rigorously updated, so you never have to worry about having out-of-date or incorrect information. Double the Donation takes your matching gifts strategy to the next level by making the necessary information easily accessible for all.
With their donation pages, you can pre-fill custom amounts with descriptions so donors know what their donation does, offer multiple language options, and include employer donation matching information. With DonorBox, your recurring donors maintain full control over their relationship with your nonprofit.
DonorBox also offers donors the option to cover processing fees, and their donation buttons are optimized for all sizes of browsers. DonorBox is a great donation button provider for nonprofits who are looking to prioritize their recurring gift donor retention strategy, as well as those who need the option to have their donation buttons in multiple languages. Snowball offers an innovative two-tap solution to nonprofits so that donors are less likely to abandon the donation process partway through.
From their phones, mobile users can select the amount of money that they want to give and then confirm their donation through an email. Their text-to-give and peer-to-peer solutions are also just as easy to use and secure for donors. Snowball also keeps track of all of your donation data, so that you can manage your donor and donation information while assessing your progress towards your fundraising goals. Bonfire combines merchandise selling with fundraising through their unique online donation button.
With Bonfire, you create your t-shirt design, choose your profit margin and customize your donation page, and then start your campaign! Because Bonfire puts the donation button on the same page as the purchase button, supporters of your campaign can help your cause both through buying your t-shirt and donating directly to your cause. The best part about Bonfire is that there is no inventory necessary. Qgiv provides nonprofits with the software they need to run all kinds of fundraising campaigns, from online donation buttons to peer-to-peer fundraising pages to handheld kiosks for fundraising events.
Their team provides support for your nonprofit as you build your donation forms and start your campaign, and the software easily integrates into your other programs so that you can make sure that you have a degree understanding of your donors. Qgiv offers amazing features such as fundraising thermometers and other gamification techniques, as well as options for donation buttons such as GiftAssist.
GiftAssist gives donors the option to cover the processing costs on their donation, so that more money goes straight to their favorite nonprofit. Donately provides beautiful online donation tools that are fully responsive with any mobile device, so that you can reach your followers wherever, whenever.